On-Demand Content

On-demand online courses by the world's leading DAM experts

Keywording Creative Content, with Clemency Wright

Search relies on language. Unfortunately, if users do not know how to find what they are looking for, searching digital content can be slow and frustrating, and the results irrelevant.  

Keywords describe key elements of an asset (image, photo, video, file) to signify what it is about. Keywording is very powerful as a way to connect users with assets, helping them do their work efficiently and effectively. But keywords don’t just describe what is shown; they also convey ideas and concepts. Often, abstract elements create the most value for visual communicators. 

Sign up for this series and receive the following...

  • 4 sessions available to view on demand
  • A deep-dive exploration into all aspects of the keywording process 
  • Teaching by keywording expert Clemency Wright, Digital Media Keywording & Tagging Consultant
  • Each session is 75 minutes
  • Including 25 minutes of Clemecy answering participant’s questions on challenges they have faced 


Fees for the 4 part course in US Dollars: $299. Click here to register

Fees for the 4 part course in Pound Sterling: £235+VAT. Click here to register

Clemency Wright introduces the course

For a taste of what you can expect, check out this exclusive excerpt from Session 1

About the series

This course explains how to apply conceptual keywords to your content. You will learn the role keywords play in enabling your business to tell a story and engage your customers on an emotional level. Moving beyond the basic ‘say what you see’ approach, you will learn how to keyword assets that are difficult to describe in words. We will evaluate multiple keywording methodologies including TaxonomiesHierarchical Structures and Controlled Vocabularies, and explore how these can be applied to optimize search within your organization.

This Keywording Creative Content course will provide creative teams with the practical skills required to harness conceptual keywordsoptimize access to assets, and, as a result, target more customers with relevant content.


For a full breakdown of each session please click here

Session 1: Keywording Fundamentals
Session 2: Keywording: Accuracy and Relevancy
Session 3: Keywording: Consistency
Session 4: Keywording for Creatives


"This series was informative and inspirational. I used to look at keywording as a boring chore, but this workshop inspired me to see how important a chore it is! Clemency put DAM into a historical context, raising keywording and maintaining a DAM system to a higher level. Thank you!"

Lorene Tapellini, Albert Einstein College of Medicine