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DAM in the Modern Workplace: From Startups to Global Brands

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Kristin Burns Introduces the Series

About The Course

This four-session course provides a comprehensive overview of DAM, from its fundamental principles to advanced strategies for maximizing its impact. It's designed for marketing professionals, content creators, IT managers, and everyone involved in the creation, management, and distribution of digital assets.

Whether you're just beginning to explore DAM or looking to optimize an existing system, this course will ensure you make informed decisions and drive positive change.

Whether you work in a startup or a vast global enterprise, a well-implemented Digital Asset Management (DAM) system is no longer a luxury. It is a necessity.
DAM products drive innovation and efficiency, but it is the expertise and vision of DAM leaders that ensure the system’s full potential is delivered.

Regardless of your organization's size or industry, this course:

Sets out the core principles of DAM
Equips you with the knowledge and tools to make the case for a DAM system
Explores, examines and explains practical strategies for implementation
Ensures that, following installation, your DAM can be optimized - quickly
Provides the knowledge and skills to demonstrate to stakeholders that you and your team are delivering extraordinary value

Sign up for this course and receive the following...

Four detailed sessions exploring ‘DAM in the Workplace’
Sessions are available online in self-paced modules
Teaching by leading expert Kristin Burns
Each session is 75 minutes including the Q&A where Kristin answers questions from the live audience.

Pricing

Fees for the 4 part course in US Dollars: $299. Click here to register

Fees for the 4 part course in Pound Sterling: £235 +VAT. Click here to register

Schedule

Past sessions:
Session 1: Why Do We Need a DAM?
Session 2: Metrics That Matter: Proving the Value of Your DAM
Session 3: People, Process, Technology: Finding the Right Balance
Session 4: Change Management for DAM Adoption

You can view the full series summary here.

Course Leader

Kristin Burns, Founder, Spark Focus

With a background in photography and film, Kristin soon learned that an organized person would thrive within a creative environment if they could structure the processes, assets and teams – allowing for room to actually create. She has worked for Fortune 100 companies and start-ups and everywhere in between, from the worlds of publishing, media, technology, and business.

Kristin launched Spark Focus LLC in 2023 to help clients from Morgan Stanley to Adobe and other digital content clients get the most out of their tools and break down silos between teams along the way.