On-Demand Content

On-demand online courses by the world's leading DAM experts

DAM is at the Core of MarTech, led by John Horodyski

DAM is at the core of the MarTech (marketing technology) stack and delivers a competitive advantage to an efficient marketing department. Digital content should be viewed as a constant discourse of people, process and technology. DAM is the right thing to do for your content and your brand. When everything is connected, everything is changed. Building an optimized MarTech stack is your opportunity to amplify your team’s efficiency when distributing your assets to your consumers.

This four-part online series will focus on the five building blocks every MarTech stack needs: Project Management, Content Creation, Data Collection, Distribution, and DAM.

Sign up for this series and receive the following...

  • Teaching by the world's leading DAM and metadata expert John Horodyski
  • 4 sessions available to view on demand
  • Each session is 75 minutes
  • Including 25 minutes of John answering participant’s questions on challenges they have faced


Fees for the 4 part course in US Dollars: $299. Click here to register

Fees for the 4 part course in Pound Sterling: £235+VAT. Click here to register

John Horodyksi introduces the course

For a taste of what you can expect, check out this exclusive excerpt from Session 1

About the series 

The key building blocks of your MarTech should work in harmony. Your project management (PM) tool feeds your content creation tool and connects through the DAM. Through rounds of edits stored in the DAM and coordination between the PM and content creators, your assets are finalized and pushed up through your distribution tools and out into the world. From there, it is time to listen to your consumers as they react to your content. All your operations on the creative assets flow through the DAM. An optimized MarTech is key to effectively distributing assets to your consumers.

Is this the right course for you?

This course is for everyone working with content systems that influence marketing activity or are influenced by marketing activity, including Content Management Systems (CMS), Master Data Management (MDM), Marketing Resource Management (MRM), Product Information Management (PIM), Digital Asset Management (DAM) and more.

It’s for everyone connected to data, assets and content in Marketing, Creative Operations, and Digital Management. 


For a full breakdown of each session please click here.

Session 1: DAM & MarTech Foundations 
Session 2: Technology Considerations
Session 3: Where to Start
Session 4: The Plan & Putting it all Together