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Session 1: Data Maturity: Playing well with others
- Understanding the digital ecosystem
- How to get your Data to grow up: Preparing for future integrations
- Tips for synchronizing data
- Data visibility
Session 2: Maintaining Relevance: Keeping data relevant and useful for you and for others
- DAM Ways of Working health-check
- Keeping terminology relevant
- How to health-check your taxonomy
- Outsourcing taxonomy and tagging
- Taking hostages: taxonomy dependencies
- Metadata health checks: updating elements
Session 3: Data Audits: Know your data
- Understanding who are the data stakeholders and what are their needs
- Identifying where the data are stored and who is accountable for what
- Conducting a data health check within the DAM
Session 4: Measuring DAM ROI
- Quantitative metrics: what and how to measure
- Saving time: using metrics to improve efficiency