On-Demand Content

On-demand online courses by the world's leading DAM experts

The Metadata Roadshow, led by John Horodyski

We all know that metadata is the key to unlocking the power of your content. It is essential to managing your content. It is the foundation of a profitable digital strategy that delivers a fully engaging consumer experience. DAM is nothing without metadata.

Fortunately, DAMs have matured to provide effective metadata management structures that administrators can configure with ease. Users need to take advantage of the options now available. 

DAM systems must empower data managers and administrators to:

  • Create effective, meaningful, controlled metadata for all departments, agencies, and users of  DAM and other content systems
  • Enable, deliver and enhance search operations to support content identification, use, and reuse by creatives 
  • Match the metadata to the technology
  • Create a common language in a controlled vocabulary
  • Ensure compliance enterprise-wide and bring processes into alignment
  • Manage and exploit the company’s content and knowledge

From designing a metadata model, to a controlled vocabulary and taxonomy, to workflow, roles, stewardship, and governance, metadata is critical to the business. The technology must make these goals achievable.


Sign up for this series and receive the following...

  • Six detailed online sessions exploring all aspects of DAM and metadata available to view on-demand
  • Featuring leading vendors and solution providers
  • Sessions moderated by world-renowned DAM and metadata expert John Horodyski
  • Each session is 75 minutes
  • Including a Q&A with guest speakers and John - answering those crucial questions
  • To view the full session descriptions click here

How to register

  • Fees for the 5 part series in US Dollars: $200 per person. Click here to register.
  • Your registration includes access to all sessions in the series to view on demand

About this series

In this series, moderated by John Horodyski and featuring many guest speakers, we’ll explore DAMs that are delivering the objectives of metadata. How technology is helping you to manage your metadata and digital assets easier and better. The series covers:

  • New approaches 
  • Best practices 

For metadata management, taxonomy organization, workflow, Artificial Intelligence (AI), collaboration, file naming conventions and UX / UI. There will be copious use of case studies and examples of real-world practice. Q&A sessions will form an important part of each session.


With thanks to our series sponsors

MediaBeacon        Aldis Systems       Extreme Reach

Brandfolder        Avanade        Orange Logic