DAM Europe 2022
Making Search Better with Keywords
You have the choice of two sessions:
Session 2: Making Search Better with Keywords
In today’s data-driven world, access to relevant content is essential. Whether you are locating the correct logo for a company presentation, sourcing creative imagery for an arts’ event or looking for car insurance online, Keywords connect us with content.
But how do Keywords work and what Keywords should we use? What happens behind the scenes when a search query is entered into the search box?
In this session, Clemency Wright, Director, Clemency Wright Consulting, will introduce the principles of Keywording and explain how to apply these to ensure relevant, accurate and consistent search results. Clemency will lead a live Keywording Session where there’ll be an opportunity to have a go at Keywording yourself and ask questions, working through a selection of conceptual images to consolidate your learning and challenge your visual vocabulary!
Keywording is an evolving process. No matter what stage you are at in your Keywording journey, whether your Keywords just need a boost or your entire asset library is inaccessible, join Clemency for this fun and practical session to get the most out of search.
Workshop Leader
What others say
HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!
Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.
HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an Omnichannel DAM world that connects all the dots; video, image, text and more.