DAM Europe 2022

The Art and Practice of Managing Digital Media

Tutorials

Please join our pre-conference tutorials on Tuesday 21 June. Places are limited so early booking is advised! Choose from:

 

Tuesday 21 June, 9.30 am - 12.30 pm

Tuesday 21 June, 14.00 pm - 17.00 pm

 

Click here for details of pre-conference tutorial fees.


Fundamentals of DAM: An Introduction to the Technology and Practice

Tuesday 21 June, 9.30AM - 12.30PM GMT

Are you new to DAM, or do you need a refresher course that re-visits the fundamentals? Looking to better educate your team about DAM, with clear and jargon-free language? This half-day session takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what DAM is and how it really works. 

You will gain an in-depth understanding of DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, collaboration, workflow, and reporting - with special emphasis on how these features are similar or different among vendor offerings. We will look at each component in-depth so that you understand what you can really expect from the technology, vs. what the vendor sales and marketing materials might tell you. We’ll look at what the technology doesn’t solve, as well as high-level approaches to taxonomy design, staffing, and governance.

Finally, there will be an overview of the current DAM marketplace, with the opportunity to interrogate an expert about any vendor that sells DAM technology.

Tailored in particular for marketers and content developers who want to be empowered with the knowledge of how DAM technology can improve their situation, this tutorial will help you better communicate your needs, whether you already have a DAM system or are looking to select one.


Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech Stack

Tuesday 21 June, 14.00PM - 17.00PM GMT

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This session is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ. We’ll also look at how DAM fits into a marketing or content practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from and push to, and how, in order to be effective?

In this workshop, you'll get a deep dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing and content publishing puzzle.

Key learnings will include:

  • Enterprise DAM technologies: what are the advanced features on offer that the simpler systems don't have? We'll discuss video management, rights management, artificial intelligence, image recognition, and other features in-depth.
  • Knowing fully what you shouldn't expect your DAM to do - and what adjacent or supplemental technologies you need.
  • Digital marketing technology that integrates with DAM: what are the tools, and what do they really do? We'll look at PIM (product information management), CRM (customer relationship management), E-Commerce, marketing automation, web to print, and social media publishing.
  • What you need to do from a project leader / practitioner perspective to bring these technologies together.

Tutorial Leader

Theresa Regli

Theresa RegliDAM Industry Strategist, Analyst and Author