DAM Europe 2022

The Art and Practice of Managing Digital Media


Clemency Wright

Founder and Director

Clemency Wright Consulting

Clemency met metadata 19 years ago as a Keyworder for Getty Images. With a fascination for the language we use to describe and find content, Clemency moved into the Search Data team helping to manage the database of searchable keywords powering Getty Images’ search engine. Building on this commercial experience, Clemency moved into the heritage sector, based within the image library at the V&A Museum.

Having relocated to the North East, Clemency started keywording on a freelance basis for a variety of businesses including Pearson Publishing, McGraw Hill, Oxford University Press, Science Photo Library, iStock and Adobe Images.

The importance of accurate, consistent and relevant metadata is key to the services provided by Clemency and her keywording team. Clemency brings an in-depth knowledge of the way metadata works in a system’s back-end and has an obsessive appreciation for the customer search experience. With the accelerated growth of search-based businesses, Clemency’s keywording service expanded to provide consultancy for clients looking to implement and optimise metadata strategy and methodology. Working with organisations such as World Vision, Save The Children and The University of Nottingham, Clemency advises on systems, controlled vocabulary and keyword hierarchy.

Quality and relevance remain integral to Clemency’s role as a champion for keywording best practice. Through the delivery of bespoke in-house training, as well as remote keywording workshops, Clemency is committed to making the most of metadata for anyone involved in asset management.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School