It sometimes feels as if DAM user experiences follow something of a formula – a list or grid of assets flanked by other lists of links such as search facets.
These experiences have served us well as we deployed DAM to well-trained groups like collection owners, librarians, and DAM super-users. But how well are we serving our wider user base? How successfully have we kept up with our users’ expectations of a modern UX?
Successful DAM today is less and less about the DAM team answering research requests, and more and more about self-service – empowering users everywhere to find and access the right assets at the right time without waiting for an asset curator to help.
How often have we heard of a rogue user downloading an image from the web because it was easier and faster than accessing the officially approved collection? Oops – rights violation alert!
The answer is not that hard to state but perhaps less easy to execute: make the DAM user experience so natural that everyone can use it.
In this panel we will explore how some of the most innovative DAM experiences were designed, and how to get inside the mind of a (satisfied!) user:
- Design best practices and principles
- Where to be simple and where to be ‘advanced’
- Measuring UX effectiveness
- The psychology of a satisfied user
Bring us your DAM UX challenges, and the panel will explain their approaches.
