DAM Europe 2022

The Art and Practice of Managing Digital Media


Joshua Hastings

Brand & Design Officer, Policy, Research, Communications and International Department

YMCA England & Wales

Joshua joined YMCA England & Wales in 2019 as a Brand & Design officer.  As well as designing a significant amount of marketing and communications materials, Joshua is responsible for the distribution of branded assets and templates across the charity's federated structure. 

Through the YMCA DAM system, Joshua supports colleagues at 83 YMCAs to access, customise and share content to help build capacity among teams, achieve local and national objectives in fundraising, campaigning and service delivery, as well as compliance with an overarching brand strategy to raise awareness of YMCA's mission, vision and values. 

Joshua has led on brand review projects to understand external audiences' perceptions of YMCA, as well utilising analytics tools to optimise user experience on its internal DAM platform, and has gathered a wealth of insight regarding the value of DAM in servicing wide-ranging needs and expertise across a national organisation.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School