Creative Tech Europe 2024

Create. Automate. Optimise.

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Agenda

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08:00

Registration and Breakfast - Exhibition Opens

09:00

Chair’s Welcome

Conference Chair

Jarrod Gingras, Managing Director & Analyst, Real Story Group

09:10

The New Creative Technology Stack

What it should contain Asking the right questions, making the right decisions Sometimes, having been burned by vendors selling a one-size-fits-all content pipeline in a box, savvy decision-makers ask: "What is the technology that should comprise my Creative Technology stack?” It would be better t...
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Jarrod Gingras, Managing Director & Analyst, Real Story Group

09:40

Technology Meets Human Artistry: Navigating the New Creative Frontier

Artificial intelligence is revolutionizing the creative landscape, but will it replace the human touch? Andre Le Masurier, Global Head of Brand & Creative, Skyscanner discusses the profound implications of AI and other software tools in creative work. Is there an enduring value of human intui...
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Andre Le Masurier, Global Head of Brand & Creative, Skyscanner

10:10

Reserved for Conference Partner

10:40

11:20

Making Intelligent Creative Content Work for You

Relieving the Current Pressure on Creatives, Brands, and Agencies The increasing need for consistent, relevant, and personalized content is putting pressure on creatives, brands, and agencies. To meet the demands of our audiences, and to remain competitive in the market, we are expected to produc...
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David Russell, A Few Good People

11:50

Beyond Buzzwords: Practical Steps for Creative Tech Success

In this digital-first world we’re all living in, technology can provide a competitive edge and help us take our work to the next, higher level. Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we ta...
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Clair Carter-Ginn, Partner, Forecast Agency

David Granger, Director, Arc & Foundry

Nick Goodchild, VP of Global Creative Marketing , Tommy Hilfiger

Dan Oros, CEO, Creatopy

Mark Stocker, Senior Creative Manager, The Very Group

12:40

Syntography (generative AI) in Commercial Campaigns: Production Guide, Brand and Creative Protection Steps

In today's rapidly evolving technological landscape, the intersection of artificial intelligence (AI) and commercial campaigns presents unprecedented opportunities and challenges. This presentation will explore the integration of generative AI into creative workflows, legal and branding implicati...
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Carrie Crigler, COO / Co-founder , Optikka

13:10

Time to have some lunch and visit the exhibition. See you back at 14:10 PM for the start of the afternoon sessions!

14:10

Creative Tech: Today’s Capabilities and Tomorrow’s Possibilities

A panel of leading suppliers to the creative tech industry and highly creative users of the technology discuss:

The current state of technologies that power the creative sector – what they can deliver and what they can’t yet do.
Unmet needs of the industry - emerging trends.Read more >

Jarrod Gingras, Managing Director & Analyst, Real Story Group

Emily Latham, Head of Digital Marketing and Martech, Channel 4

Jeremy Wintroub, EVP, Creative Operations & Content Studios, ICP

15:00

AI is Supercharging Our Ability to Create for Clients

Last year, to better support our global network, VCCP launched Faith, an AI agency fully dedicated to embracing AI, with all its potential to supercharge the creative process. We called the agency 'Faith' because we believe AI, used responsibly, will be an unparallelled accelerator of human crea...
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Dan Montalbano, Global Head of Operations, VCCP

15:30

16:00

Advancing Creativity with Virtual Production Technologies

Case Studies on How to Harness Recent Advances in Technology Revolutionise your creative processes Illustrations of the transformative impact of virtual production technologies on the creative landscape. Covering:

What virtual production is and can do.
The benefits.
Sus...
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Luke Anderton, Founder and Technical Director, Virtus Studios

16:30

Sparking Innovation: Creating a Culture that Encourages Exploration

Simon Levitt, Creative Technology Director, Imagination describes how an award-winning global experience design agency fosters innovation. Covering:

Strategies that keep ideas fresh
Hurdles overcome
Insights on how to develop a culture that not only embraces but also dr...
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Simon Levitt, Creative Technology Director, Imagination

17:00

Chair’s Closing Remarks

Conference Chair

Jarrod Gingras, Managing Director & Analyst, Real Story Group

17:05

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28 June 2024

London

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