Creative Tech Europe 2024

Artificial intelligence is revolutionising the creative landscape, but will it replace the human touch?

Andre Le Masurier, Global Head of Brand & Creative, Skyscanner discusses the profound implications of AI and other software tools in creative work.

Is there an enduring value of human intuition, cultural understanding, and original thought? We like to think so, but what is the evidence? It is true that machine intelligence cannot yet do all that we humans can, but is it only a matter of time – and, if so, how long have we got? The answers differ for the many different tasks we do.

This session is a challenging exploration of how technology is being harnessed in Skyscanner’s Brand Studio as a powerful tool in the pursuit of creative expression.