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28 June 2024

Creative Tech Europe 2024

Create. Automate. Optimise.

Syntography (generative AI) in Commercial Campaigns: Production Guide, Brand and Creative Protection Steps

28 June, 12:40 PM

In today's rapidly evolving technological landscape, the intersection of artificial intelligence (AI) and commercial campaigns presents unprecedented opportunities and challenges. This presentation will explore the integration of generative AI into creative workflows, legal and branding implications, and safeguarding steps such as licensing people's likenesses into AI- generated commercial campaigns. We will navigate through the structural workflows of generative campaigns, established intellectual property (IP) laws, the ambiguous nature of AI, and ethical considerations for creatives.

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