Creative Tech Europe 2024

In this digital-first world we’re all living in, technology can provide a competitive edge and help us take our work to the next, higher level.

Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we tackle automation, AI, localisation, and many more challenges.

That all sounds great, right?  But are we using technology to our greatest advantage?

We need technology that supports our people and processes – not the other way around.  

The panel of thought leaders from the creative, marketing and technology spaces addresses many of the “hot topics” around creative technology, including:

• How do we really work?  The plan vs reality
• What do we really need?
• RFP and the tool selection process
• Creating and working within a successful implementation plan
• Avoiding “Abandonware”
• Getting Budget / Proving ROI
• Working with our sourcing and procurement partners
• Improving communication and collaboration