In the modern marketing technology ecosystem many different technologies are connected to DAM. Few are more vital than Product Information Management.

PIM has taken a starring role in every product company's technology stack; vendors and enterprises alike have evolved their ecosystems to intimately connect product data with marketing content and digital assets. 

Connecting DAM to PIM is now an imperative. Not just for modern marketing, but also for e-commerce, in-store, and the digital shelf.

In this series, we'll look at PIM through the lens of DAM and omnichannel asset management, so you can ensure you're optimizing your data and integration approaches. 

How to register

  • Click here to register - free for End Users for a limited time only!
  • Your registration includes access to all sessions in the series, to join and view on demand

Sign up for this series and receive the following...

  • Detailed online sessions exploring all aspects of PIM through the lens of DAM
  • Featuring leading vendors and solution providers
  • Sessions moderated by world-renowned DAM expert Theresa Regli
  • Q&A with guest speakers and Theresa - your chance to ask those crucial questions
  • Each session is 75 minutes
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants to view on demand
  • Access to 5 sessions from April/May 2022


Upcoming live sessions:

April 26, 2022  - Session 1: Introduction to PIM: What it is, how it works, and the Business Case
May 3, 2022 - Session 2: Managing Product Information in a DAM vs. When You Need a Full-Featured PIM
May 11, 2022 - Session 3: PIM and DAM Working Together: The relationship and integration approaches 
May 18, 2022 - Session 4: Driving data governance and multi-channel content distribution with a PIM
May 25, 2022 - Session 5: Digital Shelf

You can view the full course summary here

April - May, 2022

An Online Series