Series Summary

Session 1: Introduction to PIM: What it is, How it Works, and the Business Case
Tuesday April 26, 2022

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

The basics of PIM as both a technology and a data practice. We'll look at examples of PIM systems and PIM data models, as well as integration and syndication models. Finally, the session will explore the business case for a PIM system, and map out a methodology for building a PIM strategy.

Moderated by: Theresa Regli

Sponsored by: censhare

 

Session 2: Managing Product Information in a DAM, vs. When you Need a Full-Featured PIM
Tuesday May 3, 2022

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Some vendors have both PIM and DAM features in one system, while others make a distinction. DAM and PIM are also separate technology markets in and of themselves. What are the differences, and when do you need separate systems vs just one?

Moderated by: Theresa Regli

Sponsored by: Sharedien Logo

 

Session 3: PIM and DAM Working Together: The Relationship and Integration Approaches
Wednesday May 11, 2022

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Some enterprises choose to invest in PLM (Product Lifecycle Management), PIM, and DAM as separate technologies, building bespoke integrations, and creating a data ecosystem from product ideation to sale. We'll look at the different approaches, and questions to ask in your enterprise to determine the best approach for you.

Moderated by: Theresa Regli

Sponsored by: MediaValet

 

Session 4: Driving data governance and multi-channel content distribution with a PIM
Wednesday May 18, 2022

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

This session will feature a real-life case study, demonstrating how a PIM can act as a pillar for data governance and multi-channel distribution. The speakers will cover topics such as:

  • How to approach your PIM data model
  • Influencing the data model based on the distribution channels
  • Content distribution in action
  • Channel and language-specific workflows

Moderated by: Theresa Regli

Sponsored by: 4ALLPORTAL Logo

 

Session 5: Digital Shelf
Wednesday May 25, 2022

8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

PIM + DAM done well has the potential to generate substantial return on investment downstream - for e-commerce and the digital shelf in particular. Here we'll be joined by Jake Athey, VP Marketing and Customer Experience, Widen to explore all of the modern outputs of what these technologies do better together.

Moderated by: Theresa Regli

Sponsored by: Widen

April - May, 2022

An Online Series