Keywords are powerful because they both describe the critical elements of an asset description and deliver the power to manage, in fine detail, the asset itself.
But, how do you select those right keywords? How do you get started? What works for your audience? How do you manage this process? What is the value of the keywords in the search? How do we consistently and regularly perform analysis on what we have and what is missing? How do we optimize their use? All are fundamental questions of great importance.
Ultimately, this is all about how to access. Whether access is by a human, a machine or both.
This panel will discuss lessons learned, top tips and best practices - presenting success stories and new developments in the field of metadata, search, and DAM.
