DAM San Diego 2019

The Art and Practice of Managing Digital Media


Ian McNemar

Manager, Systems and Technology (Creative)

Clif Bar & Company

Ian McNemar has been working in the San Francisco Bay Area digital asset management space for about 10 years. He’s currently the Manager of Systems and Technology for Creative at Clif Bar & Company. Day-to-day, he focuses on crafting the Clif DAM roadmap, process discovery, training users, change management, and iteratively rolling out DAM to the enterprise. In addition to DAM, Ian’s team owns creative project management, and eCommerce asset distribution tools. In the past, he has worked across many industries including consumer electronics, entertainment, fashion, eCommerce, hospitality, and wellness for companies like Airbnb, GoPro, and Shutterfly. He's supported numerous DAM uses cases for creative operations, marketing, content licensing, user generated content, and rights management on many different DAM and project management systems. When not immersed in assets, you can probably find him in the woodshop or chasing his small child.

What others say

"Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business"

Nancy Burley
Estée Lauder Companies

"HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges"

Candy Steinhorst
LDS Church

"HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity"

Michael Deeb
Thermo Fisher Scientific