DAM San Diego 2019

The Art and Practice of Managing Digital Media

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Kathleen Cameron

Digital Asset Management Program Lead

Google Marketing Operations

Kathleen has been organizing assets be it analog, digital, or analog to digital for discovery and reuse since 1989. She embraces usability challenges and appreciates it is not enough to find an asset but to also know if an asset can readily be reused.

Kathleen’s team is currently extending DAM from one business unit to the entire global Google Marketing org to promote discovery, rights management, reuse, and reporting. Finding commonality at this scale may seem daunting, so having comprehensive user stories that describe the needs of each user type is critical to stay focused. Staying nimble and agile are also key to meet the demands of a growing business while maintaining a core structure and best practices to consistently guide the users on their journey. Having a sense of humor helps as well!

What others say

"Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business"

Nancy Burley
Estée Lauder Companies

"HS DAM gave me fantastic ideas to improve our processes and really look at how technology can help us solve business challenges"

Candy Steinhorst
LDS Church

"HS DAM events opened my eyes to the entire realm of what the DAM can do it's not just an archiving tool but so much more if used to its full capacity"

Michael Deeb
Thermo Fisher Scientific