DAM San Diego 2019

The Art and Practice of Managing Digital Media

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Michelle Roell

Taxonomy Strategist, Editorial Creative

Netflix

Michelle is a Taxonomy Strategist with the Editorial Creative team at Netflix. Her current role includes building and iterating on taxonomies for promotional assets. She leads a governance committee tasked with researching change requests and maintaining the health of the taxonomy. Prior work includes data governance roles with the Enterprise Metadata Services and Studio Technology teams at The Walt Disney Company. She has been in the information science field for 9 years after a prior career as a motion graphics animator. She believes fully in the power of DAM, metadata and controlled vocabularies in order to fulfil foundational business needs. Michelle is a proud Longhorn having received her Master of Science in Information Studies from The University of Texas at Austin. When not building metadata models, you can find her at the movies, volunteering at her local animal shelter or hopefully at a yoga class.

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