DAM Los Angeles 2026

At DAM Los Angeles 2026, we recognize that every DAM journey is unique. That's why we have dedicated sessions designed to meet you where you are and help you move forward. 

• What’s next in the DAM Ecosystem 
• Foundations of DAM: Building the Bedrock for Scalable Success

Attendees are welcome to cross between foundational and advanced content. 

DAM at a Crossroads - What 2026 Buyer Trends Reveal About the Next Market Shake-Out

• What buyers are really doing in 2026 - shifting priorities, suite fatigue, roadmap scepticism, and a growing move toward modular ecosystems.
• How the market is evolving - simultaneous consolidation and fragmentation, rising challenger vendors, and the mixed impact of AI.
• What’s coming next - evidence-based forecasts on vendor exits, acquisitions, and the next major shake-out.
• How to prepare - practical guidance on what teams should do ahead of renewals to avoid being caught on the wrong side of market change.
   

Image

Jarrod Gingras, Managing Director and Principal Analyst, Real Story Group

Guiding DAM in Global Enterprises - The Art of Ensuring DAM Maturity Across Complex Global Organizations

• How global enterprises scale DAM - from early alignment and adoption to advanced integration across the content supply chain.
• What senior leaders have learned - practical approaches to metadata governance, change management, creative ops alignment, and AI readiness.
• How to sustain momentum - strategies for engaging stakeholders, demonstrating value, and driving global adoption.
• What’s next for enterprise DAM - practitioner insights into DAM 3.0 and what they’d approach differently in hindsight.
   

Image

Liana Cave, Senior Director, Marketing Technology, DELL Technologies

Image

Jarrod Gingras, Managing Director and Principal Analyst, Real Story Group

Quantum Business Archaeology - Uncovering Hidden Systems that Break DAM

• Spot the invisible systems - uncover the shadow spreadsheets, workaround processes, and hidden databases that quietly derail DAM success.
• Use a structured discovery framework to map people, processes, and systems before design and deployment.
• Turn complexity into clarity with practical approaches that make these hidden structures visible, measurable, and fixable.
• Unlock fundamental transformation by resolving the unseen blockers that undermine implementation, adoption, and long-term governance.
   

Image

Christina Aguilera, Co-Founder and Managing Partner, Synthis

The Right Way to Select Technology - Lessons from the Front Lines

• How to choose technology the right way - grounding decisions in real user needs, future-state use cases, and clear business requirements.
• What to avoid - why demos, sales pitches, and rushed RFPs often lead to costly misalignment.
• What actually works - proven selection frameworks, realistic proof-of-concept scenarios, and building internal alignment before engaging vendors.
• What’s changing - how AI, modular architectures, and shifting vendor ecosystems are reshaping the rules of technology selection.
   

Image

Moderator: Jarrod Gingras, Managing Director and Principal Analyst, Real Story Group

If you have a story to share, please contact Christine Le Couilliard at christine@clecevents.co.uk.