DAM Los Angeles 2026
DAM at a Crossroads - What 2026 Buyer Trends Reveal About the Next Market Shake-Out
What is happening in the market:
- Remarkably the DAM marketplace is consolidating and fragmenting at the same time.
- RSG’s latest buyer research shows:
- Shifting enterprise priorities:
- Cross-suite fatigue.
- Roadmap scepticism.
- Growing preference for modular ecosystems over monolithic suites.
- How real buyers are balancing short term wins and long-term ambitions.
- How a bifurcation in the market is causing real consternation for both buyers and current customers.
- AI’s good and bad influence on the market.
- DAM vendor challengers.
The response:
- What the next wave of vendor exits and acquisitions will look like.
- Evidence-based forecasts of how enterprise DAM buying behavior is reshaping the market in 2026.
- What smart teams should do before their next renewal cycle.
What others say
HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!
HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.
HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.