DAM Los Angeles 2026
Guiding DAM in Global Enterprises - The Art of Ensuring DAM Maturity Across Complex Global Organizations
The Reality:
Every global organization’s DAM journey is different, but the pressures of scaling, governing, and evolving a mature DAM capability are universal.
The Conversation:
In this candid fireside chat, two senior MarTech leaders from large multinational enterprises share how they’ve navigated to DAM maturity at multiple critical stages of their evolution: from early alignment and adoption to advanced integration across global content supply chains.
How they tackled challenges that included:
- Moving from early alignment and adoption to advanced integration with broader content supply chains.
- Common roadblocks in change management.
- Advanced integration.
- Broader content supply chains.
- Driving adoption.
- Metadata governance, and AI readiness at global scale, including AI-enabled workflows.
- Supporting creative operations and keeping stakeholders focused on measurable outcomes.
Covering:
- How to assess and communicate DAM’s benefits inside a complex enterprise.
- Practical strategies for scaling governance and user adoption globally.
- Practitioners’ perspectives on “DAM 3.0 and beyond”
Candid reflections on what they’d do differently next time. Whether you’re just starting your DAM initiative or optimizing for global scale, this session is for you – offering practical insights into building momentum, demonstrating value, and preparing your DAM for what comes next.
What others say
HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!
HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.
HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.