DAM Los Angeles 2026
Omnichannel Content Platforms (OCPs) - Fantasy or Reality?
Context:
The demands and complexities around managing marketing assets continue to evolve. For help, marketers keep seeking better tools. In that hunt, a new concept has started circulating: omnichannel content platforms, or OCPs.
Addressing the important questions and answers:
- What are OCPs.
- Similarities and differences between OCPs and DAMs.
- Have OCPs materialized in reality, or are they still a fantasy?
- The role buy-in from leadership plays in actualizing an omnichannel content platform.
- Why marketers need to approach their OCP as a practice more than as a technology.
What others say
HS DAM events are a fantastic opportunity to surround yourself with the world's greatest minds of DAM today, giving you the chance to learn from them and discuss what the future of our industry may hold!
HS DAM events provide me with the opportunity to learn from colleagues in similar positions to mine--I felt like I was with my people :-) It inspired me to keep on with the important work of helping my stakeholders to centralize, safeguard and share their assets (at the speed of light), as well as looking around the corner on how to continue to innovate.
HS DAM events provide me with the opportunity to network and meet peers who have experience in the field as we acquire and implement a DAM/MAM platform.