Collaborative working with other digital systems must be one of the most important tools for growth and expansion but it’s not all plain sailing or as simple as it sounds.
Hear from Liana Cave, Director, Content Management & Publishing, Global Marketing & Loyalty, and Amanda Krieger, Director, Americas Marketing & eCommerce, Hilton on Hilton’s expansion journey as it grows across the globe. In this session, we hear how Hilton:
- Utilizes several content systems at the same time
- Shares the DAM and CMS, working together at the core of the business
- Manages the challenges and pain points
