Festival of DAM 2021

A celebration of all things DAM


HelloAssets: Deploying a DAM at HelloFresh Remotely, (Mostly) by Yourself, and in 3ish Months

September 1, 3:25 PM

In a growth-focused, agile business culture, it's often expected to add value first, satisfy your depraved need for structure and order later. When applied to DAM deployment, this often means doing so with limited resources and, these days, doing so remotely. The more we hear from each other and learn from these types of experiences, the better we'll get at filtering out the mistakes and replicating the successes.

Mike Gross, Senior Manager of Brand Operations, HelloFresh will provide a walkthrough of his experience deploying a DAM system remotely with limited resources and in a very short timeframe. The session focus will cover:

  • Even if you're alone, refuse to be alone: the importance of developing cross-functional relationships and a community of invested users  
  • How to shoot first, then aim: how HelloFresh launched a cross-functional tool quickly, then returned to address more time-intensive issues later
  • Things that are worth getting as right as possible up front: taxonomy, target use cases, and metadata schema
  • The importance of director and leadership buy-in, and ops-minded culture
  • Quantifying value and building cases for more resources
  • The next steps …


An Online Event

What others say

HS DAM events wrangle an incredible amount of information into clear, managed presentations - facilitating one of the best virtual events I've been in. I continue to learn something new each and every session. 

Nick Makansi
UNC Charlotte

HS DAM events has set the bar for virtual conferences! Live sessions, engaging polls and questions boxes, chats with attendees, and virtual contests for swag...I don't know how a virtual conference could be more awesome! I look forward to this conference every year and the team at HS never disappoints!

Nicole Burgess
Robert Half

HS DAM events provide me with an opportunity to learn, develop, promote and understand all there is to know about DAM, I have been able to truly connnect with DAM professionals who have helped me be successful in my own DAM journey.

Lynette Conlon
Tourism NI