Festival of DAM 2021

In a growth-focused, agile business culture, it's often expected to add value first, satisfy your depraved need for structure and order later. When applied to DAM deployment, this often means doing so with limited resources and, these days, doing so remotely. The more we hear from each other and learn from these types of experiences, the better we'll get at filtering out the mistakes and replicating the successes.

Mike Gross, Senior Manager of Brand Operations, HelloFresh will provide a walkthrough of his experience deploying a DAM system remotely with limited resources and in a very short timeframe. The session focus will cover:

• Even if you're alone, refuse to be alone: the importance of developing cross-functional relationships and a community of invested users  
• How to shoot first, then aim: how HelloFresh launched a cross-functional tool quickly, then returned to address more time-intensive issues later
• Things that are worth getting as right as possible up front: taxonomy, target use cases, and metadata schema
• The importance of director and leadership buy-in, and ops-minded culture
• Quantifying value and building cases for more resources
• The next steps …