Festival of DAM 2021

A celebration of all things DAM


Mike Gross

Senior Manager, Brand Operations


Mike oversees the systems and engineers the core processes that underpin creative and brand production for HelloFresh and its portfolio of brands — Factor, Green Chef, and EveryPlate.

Over his nearly six years with the HelloFresh business, Mike has worked cross-functionally to help develop the infrastructure required for high-volume creative output in a growth-focused culture: streamlined creative processes across five production teams, standardized information management between internal teams and stakeholders, and implemented reliable and functional systems for end- and power-users.

Mike takes pride in designing infrastructure that fades to the periphery of what's important: creative vision and execution, sustainable business strategies, and meaningful connections between the business and the customer.


An Online Event

What others say

HS DAM events wrangle an incredible amount of information into clear, managed presentations - facilitating one of the best virtual events I've been in. I continue to learn something new each and every session. 

Nick Makansi
UNC Charlotte

HS DAM events has set the bar for virtual conferences! Live sessions, engaging polls and questions boxes, chats with attendees, and virtual contests for swag...I don't know how a virtual conference could be more awesome! I look forward to this conference every year and the team at HS never disappoints!

Nicole Burgess
Robert Half

HS DAM events provide me with an opportunity to learn, develop, promote and understand all there is to know about DAM, I have been able to truly connnect with DAM professionals who have helped me be successful in my own DAM journey.

Lynette Conlon
Tourism NI