Festival of DAM 2021

A celebration of all things DAM


DAM, Please Meet Commerce; Commerce, Please Meet DAM. You two need to get to know each other better

September 1, 2:10 PM
DAM is now safely embedded as the single source of truth for visual marketing materials in most companies and organizations.
With the shift to digital, direct-to-consumer (DTC) selling, Ecommerce in all its forms, as well as more integrated marketing management of traditional retail channels, DAM now finds itself as the bridge between the two worlds of content and commerce.
The panel will discuss:
  • the increasing types and volume of content required for ecommerce, the constituencies involved in its creation, management and usage, and the various outlets it serves across consumer journeys;
  • how DAM has evolved to meet these needs, its value vs. other types of solutions that may serve them, and where DAM can sit within and integrate with a robust ecommerce capability ecosystem; and
  • the current reality, practitioning considerations and drivers within the enterprise related to ecommerce, content and DAM


An Online Event

What others say

HS DAM events wrangle an incredible amount of information into clear, managed presentations - facilitating one of the best virtual events I've been in. I continue to learn something new each and every session. 

Nick Makansi
UNC Charlotte

HS DAM events has set the bar for virtual conferences! Live sessions, engaging polls and questions boxes, chats with attendees, and virtual contests for swag...I don't know how a virtual conference could be more awesome! I look forward to this conference every year and the team at HS never disappoints!

Nicole Burgess
Robert Half

HS DAM events provide me with an opportunity to learn, develop, promote and understand all there is to know about DAM, I have been able to truly connnect with DAM professionals who have helped me be successful in my own DAM journey.

Lynette Conlon
Tourism NI