DAM is now safely embedded as the single source of truth for visual marketing materials in most companies and organizations.
With the shift to digital, direct-to-consumer (DTC) selling, Ecommerce in all its forms, as well as more integrated marketing management of traditional retail channels, DAM now finds itself as the bridge between the two worlds of content and commerce.
The panel will discuss:
- the increasing types and volume of content required for ecommerce, the constituencies involved in its creation, management and usage, and the various outlets it serves across consumer journeys;
- how DAM has evolved to meet these needs, its value vs. other types of solutions that may serve them, and where DAM can sit within and integrate with a robust ecommerce capability ecosystem; and
- the current reality, practitioning considerations and drivers within the enterprise related to ecommerce, content and DAM
