Festival of DAM 2021

A celebration of all things DAM


Lizbeth James

CoE Head, Digital Transformation


Lizbeth is an experienced Omni-channel Strategist with a passion to impact and deliver the bottom-line through the ever-evolving Digital Commerce landscape. 

Lizbeth started her career with Saatchi & Saatchi as a brand strategy planner, and held various progressive positions in Marketing & Advertising across Asia, Middle East and North America in CPG, IT, Education & Hospitality. Her passion for Digital led her to focus more on Emerging Channels and the technological advancements in retail space.

At her current role with MARS she is tasked to lead a versatile cross-functional team to drive Digital Transformation. Prior to that, she worked with leading CPGs like Nestlé, Coca-Cola and Dorel in various eCommerce roles and support establishing their Digital Commerce practice in Canada.


An Online Event

What others say

HS DAM events wrangle an incredible amount of information into clear, managed presentations - facilitating one of the best virtual events I've been in. I continue to learn something new each and every session. 

Nick Makansi
UNC Charlotte

HS DAM events has set the bar for virtual conferences! Live sessions, engaging polls and questions boxes, chats with attendees, and virtual contests for swag...I don't know how a virtual conference could be more awesome! I look forward to this conference every year and the team at HS never disappoints!

Nicole Burgess
Robert Half

HS DAM events provide me with an opportunity to learn, develop, promote and understand all there is to know about DAM, I have been able to truly connnect with DAM professionals who have helped me be successful in my own DAM journey.

Lynette Conlon
Tourism NI