The trend of ‘in-housing’ creative operations is only building in momentum. What’s driving this movement away from the traditional agency structure? How can in-house teams position themselves as strategic partners, recognized as able to drive operational excellence across the entire creative function?
In this panel session, we will explore the benefits of ‘in-housing’ creative operations, the challenges that it presents, and how someone on any leg of the journey to becoming an efficient, acknowledged asset to their organization can perfect the process.
