DAM San Diego 2019

The Art and Practice of Managing Digital Media


Matt Croft

Director, Project Strategy

McDonald's Corporation

Matt Croft is a one of the Directors at Agency 123, the in-house agency for McDonald’s Corporation, a small, up-and-coming burger company based in Chicago. Matt leads the A123 Project Strategy Team who serve to deliver on creative strategy and execution of live meetings and events, graphic design, video production, photography, and digital engagement for the McDonald’s Global System. The Agency 123 team has had the honor of winning many awards over the years, including the 2018 SIA Emerging Media award and earning a Gold Award for Environmental Design at the 2018 IHAF Awards. When not working, you can find Matt eating McDonald’s salads (and by salads he means Double Cheeseburger), and gleaning creative inspiration from the very active minds of his three children.

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Estée Lauder Companies

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