DAM New York 2020

The Art and Practice of Managing Digital Media

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Marketing Operations at The NYT: Where Execution, Technology and Strategy Meet

April 15, 10:40 AM

Objectives and positioning:
As The New York Times focuses on delivering quality journalism and its goal to be the first model to achieve 10 million subscribers by 2025, Marketing Operations is becoming increasingly important. The role is developing into a ‘thought and performance partner’, positioned between ‘strategy’ and ‘execution’, committed to leveraging tools and best practices introduced to increase speed to market and innovate for tomorrow.

The challenges and how they are met:  
Keith McLeod, Executive Director of Marketing Operations, shares the challenges his team faced and the journey they took as a strategic thought partner contributing to shaping the destination for the company, where marketing, people, process, capabilities, metrics and goals are brought into alignment, and executed.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.