DAM New York 2020

The Art and Practice of Managing Digital Media

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Keith McLeod

Executive Director of Marketing Operations

The New York Times

Keith McLeod is the Executive Director of  Marketing Operations at The New York Times, a team that serves as a thought and execution partner across a broad spectrum of Marketing efforts. Operations is a key driver on brand and acquisition campaigns,  process optimization and initiatives to leverage new marketing capabilities across all workstreams. 
 
Keith joined The Times in 2017 as part of the project management office (PMO), leading teams in the Data and Insights Group, Marketing Technology and Advertising.  Since taking over Operations in 2018, he has helped scale the team to stay on pace with the company’s highest priorities. Marketing Operations now comprises Creative Operations, Project/Program Management, Email Operations, Marketing Solutions, Campaign Operations, Digital Trafficking, Marketing Compliance and Digital and Print Production. 
 
Before joining The New York Times, Keith worked at companies including General Electric, Pearson and Teach For America, with a  primary focus on digital transformation, process optimization, and strategic & technical delivery. 
Keith is a graduate of Pace University, and he lives in Clarkstown, N.Y., with his wife and two daughters.

 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

“The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!”

Christi Klein
Lowe's Companies, Inc.