DAM New York 2020

The Art and Practice of Managing Digital Media


DAM Capability Model

April 15, 2:30 PM

In 2012, a group of DAM Industry leaders came together and created the now widely used DAM Maturity Model. Licensed under Creative Commons, and free for the global DAM community to use, the Maturity Model is designed to help organizations measure their DAM capabilities. It can be used by everyone to self-assess and see what's ahead as DAM takes root and evolves.  

The Maturity Model:

  • Works for all sectors - corporate, not-for-profit, museums and government
  • Can be used time and time again as the DAM application matures
  • Has been used by thousands of professionals worldwide
  • Has evolved over the past eight years to address changes in DAM capabilities

​In this special session we unveil the updated and revised 2020 DAM Capability Model. 

Sponsored by the global vendor and corporate communities, this session will review "what's new" in the model itself - and why the name now emphasises "Capability” rather than "Maturity".

The new DAM Capability Model will be released for open and free worldwide use - through Creative Commons - during the Conference.  

Join the session and be part of this next-generation unveiling. 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.