DAM New York 2020

The Art and Practice of Managing Digital Media


Erin Cookerly

Art Operations Manager & DAM Lead

Herff Jones

New to the DAM scene, but not new to DAM thinking, Erin is the self-proclaimed DAM Champion at Herff Jones. She is always willing to help, always willing to listen, and always eager to learn something new. Her career path includes professional photography, studio management, warehouse logistics, manufacturing operation management, and people leadership.

Erin is an experienced project manager and works on projects across multiple business divisions including manufacturing operations and marketing teams to ensure stakeholders are ready for transformation and aligned on end goals. She succeeds by acting as a collaboration agent helping to facilitate productive communication between cross-functional business teams. Of course, championing for DAM every step of the way. She launched Herff Jones' creative workflow management tool enterprise wide and continues to admin the software while overseeing the DAM initiative. 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.