DAM New York 2020

The Art and Practice of Managing Digital Media


The Bigger Picture: Leveraging AI and Machine Learning – where does the future lie in automation

April 14, 9:40 AM

As part of a recent global rebranding, Mars looked to leverage machine learning to ensure brand consistency in all official artwork. These models validated logos, icons and the color palette schemes, ensuring that they fell within brand guidelines. The machine learning model was then incorporated into the workflow of our Digital Asset Management process.  

In 2020, we are looking at how this could be expanded to encompass validating that our inclusion and diversity values are fully represented in our corporate communications.

In this session, we will hear Mars’ vision and the very real impact of AI.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.