As part of a recent global rebranding, Mars looked to leverage machine learning to ensure brand consistency in all official artwork. These models validated logos, icons and the color palette schemes, ensuring that they fell within brand guidelines. The machine learning model was then incorporated into the workflow of our Digital Asset Management process.
In 2020, we are looking at how this could be expanded to encompass validating that our inclusion and diversity values are fully represented in our corporate communications.
In this session, we will hear Mars’ vision and the very real impact of AI.
