DAM New York 2020

The Art and Practice of Managing Digital Media


Mark Parkinson

Director for Next Generation Technology


Prior to joining Mars in January 1999, Mark was a research Physicist, his PhD was in Solid State Physics. In his 20 year career at Mars, Mark has always been in the Digital Technologies area. 

Mark's current role is Director for Next Generation Technology, where he leads a team of experts in Machine learning who work across segments and functions to tackle the most difficult problems Mars has to solve. 

In his extensive career at Mars, Mark has worked in many roles: from local support in SAP, development of a global business process template, SAP deployments, business partnership, overseeing the entire IT service delivery for a new factory, program and project management roles, managing North American chocolate infrastructure and the global collaboration development manager in the Digital Workplace team where he was responsible for the development and deployment of many of the capabilities in Mars today, from Sharepoint and Yammer through to Skype for business. 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.