We're on the verge of the biggest shift in advertising since television. The work of a creative used to occupy just the time between a planner's brief and a media buy. It’s all changing – fast. The creative process is evolving - more like jazz, less like a guitar solo.
We discuss how the rise of data-driven creative is turning the old ways (plan, create, analyze) into a new, cohesive process that brings subject specialists together - with creative operations at its center. It’s a non-linear future that beckons.
Operational silos will cease to exist, nostalgia will be forgotten and egos discarded…
