Creative Operations New York 2019

Making Creative Work Better

Pre-Event Tutorials

We invite you to join our tutorials on Wednesday May 1. Places are limited so early booking is advised! These sessions are an ideal opportunity to immerse yourself into Creative Operations the day before the event, and learn in an intimate, workshop-style environment.

Problem Solving: The Calamity Company

Wednesday May 1, 9:30 am - 12.30 pm

This tutorial will take you on a guided tour through The Calamity Company, a fictitious company plagued with many of the symptoms that most organizations struggle with: work coming in from all directions, no clear project ownership or due dates, minimal data to support their frustration, and more.

In this session we will explore the fundamentals required to help drive operational excellence and solve The Calamity Company’s problems.

Designed to empower everyone working in Creative Operations to gain efficiencies in their workflow, you will learn how to identify bottlenecks, standardize your process and leverage key metrics to showcase your team’s value.

Topic highlights include: 

  • Identifying blind spots 
  • Setting up intake process to yield actionable insights
  • Resource Planning and Optimization
  • Metrics and final dashboards

Tutorial Leaders


Kevin Brucato, VP, Creative Operations, Prudential

Matt Hynes, Associate Manager, Creative Operations, Prudential


Engineering the Creative Workflow

Wednesday May 1, 2:00 pm- 5:00 pm

In a multi-platform world, a creative team's adaptability becomes a key metric in the overall success of a brand. This constantly changing market landscape requires that creative workflows be periodically revisited and modified to ensure your team is operating at peak performance.

This tutorial is for creative leadership who seek practical guidance on how to approach a large workflow change. During the 3-hour course, learners will participate in an interactive discussion exploring the various phases of an engineering, and receive tips on navigating dependencies, managing stakeholders and more.

  • Explore the phases of a workflow re-engineering
  • Learn a framework that can help you build your own project plan
  • Discuss strategies to keep projects on track in spite of common challenges and be able to measure results

Tutorial Leader

Lauren Espiritu-Philson, Founder, Percent Gray


Tutorial Pricing

Places are limited so early booking is advised!



‘HS Tutorials provide me with the opportunity to bring key information back to my organization to help us grow and change’ - Stephen Showers, Otis Elevator Company

‘I truly enjoy networking and learning from speakers and participants. HS has served as my source of education and information over many years’ Mary Litviak, Dairy Farmers of Wisconsin