Creative Operations New York 2019

Making Creative Work Better


Matt Hynes

Associate Manager, Creative Operations


As Associate Manager, Creative Operations at Prudential, Matt works across Brand Marketing and Communications functions to provide operational support to all teams. Matt collaborates across groups to make sure they have the tools and processes in place to work effectively and efficiently.  Having held in-house positions in creative project management, media buying, print & paper buying, and traffic management, Matt has seen the transformation of the industry from being a heavily manual process, to one that is becoming more automated.  By embracing change and readily adapting processes to technology, he helps creative teams do what they do best. 

What others say

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert

"This event  is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings"

Kelly Borghello
Capital One

"These events are helping to quickly solidify Creative Operations teams as a critical capacity in design-led organizations, big and small."

Andrew Coulter Enright
Cole Haan