DAM New York 2022

The Art and Practice of Managing Digital Media

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TechLab: How Nivea Automates Asset Creation to Build an Incredible Multi-Channel User Experience – A real-world scenario from Beiersdorf - with Sharedien AG

September 15, 10:50 AM EDT

With the help of Sharedien on Azure, Beiersdorf AG has built a global digital asset management system that enables more than 60 national companies on all continents to produce, manage and distribute content with each other.

In this session, you will learn how Beiersdorf mastered its challenges, like:

  • How to manage a multi-brand asset production in over 60 countries and between 9,000 users
  • Why more content needs to be automatically generated
  • Why only a seamless consumer experience increases consumer intimacy and finally generates more revenue
  • Why an incredible user experience in DAM enables your creative teams to produce the best content – and why UI/UX matters

Speakers

Tobias Moser

Sharedien AG

Jasmin Quellmann

Beiersdorf

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New York Hilton Midtown

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.