DAM New York 2022

As the Head of Marketing Process Automation at Beiersdorf, Jasmin Quellmann makes sure that Beiersdorf’s global marketing is working smarter, not harder. Her team drives the global digital content and distribution strategy across all brands and digital platforms with the goal to create highly efficient, deeply integrated and automated marketing processes.

Previously, Jasmin established the first product information management system at Beiersdorf and was in charge of the initial rollout and the implementation of both, PIM and DAM, in over 60 countries.

Jasmin is passionate about improvement and change with a good sense for governance and stakeholder management. She is one of the leaders in driving the digital transformation at Beiersdorf.