Integrating digital asset management’s best practices into the end-to-end creative workflow will ensure content has consistent metadata, follows a file naming convention and includes usage rights at the time of content creation.
This drives user adoption and content re-use.
The Solution: Ingraining the DAM’s workflow into the creative workflow while efficiently onboarding new DAM users with user training sessions and providing user guides.
The Results: Creating an effective self-service DAM platform for end users to access content to drive sales, customer engagement, company growth and user adaption to the DAM.
Join Charlotte Brown, Director, Digital Asset Management, Clinique for insights on what are complex and challenging areas of the digital enterprise.
