DAM New York 2022

The Art and Practice of Managing Digital Media


Establishing DAM Best Practices in the Creative Workflow and how to Drive User Adoption

September 16, 2:10 PM EDT

Integrating digital asset management’s best practices into the end-to-end creative workflow will ensure content has consistent metadata, follows a file naming convention and includes usage rights at the time of content creation. 

This drives user adoption and content re-use.

The Solution: Ingraining the DAM’s workflow into the creative workflow while efficiently onboarding new DAM users with user training sessions and providing user guides.

The Results: Creating an effective self-service DAM platform for end users to access content to drive sales, customer engagement, company growth and user adaption to the DAM.

Join Charlotte Brown, Director, Digital Asset Management, Clinique for insights on what are complex and challenging areas of the digital enterprise.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.