In Charlotte’s past roles as a Digital Asset Manager, she has been responsible for migrating content to a new DAM platform while establishing every facet of the content workflow, from creation to curation to distribution, along with administrating technology development as a key lead and training users on the system.
Charlotte has been responsible for defining and implementing metadata standards, taxonomy, uploading guidelines while tracking and analysing key performance indicators to determine workflow and systems effectiveness at high volume companies like Vineyard Vines, Coty, Macy’s, Time Inc. and Disney.
