DAM New York 2022

The Art and Practice of Managing Digital Media


DAM Good Governance – Why have it and why is it so Important to Get Right

September 15, 4:30 PM EDT

Governance underpins your organization’s DAM and is the crucial process that holds your DAM together. Ignoring Governance is no longer an option and, what’s more, adherence to Governance regulations must be a priority as more and more organizations become truly data driven.

Getting Governance wrong is a costly mistake.

There is no escaping it: the full value of your data and content is vital, and Governance is the framework which ensures that program goals are met both during DAM implementation and in the future.

To be effective, Governance must:

  • Be considered as a holistic corporate objective
  • Establish policies, procedures, and training for the management of data across the organization
  • Reach all levels of the organization
  • Ensure that your metadata – business needs, user needs, and language change – must stay relevant

This session, moderated by John Horodyski, Executive Director, Insights and Analytics at Salt Flats, will be an informative and engaging discussion on the who, what, how and why of Governance focusing on key drivers including:

  • How to do Governance
  • Is there more than one Governance?
  • Communications, transparency, and accountability
  • Governance and DEI (Diversity, Equity & Inclusion) 
  • Challenges and success stories

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.