Governance underpins your organization’s DAM and is the crucial process that holds your DAM together. Ignoring Governance is no longer an option and, what’s more, adherence to Governance regulations must be a priority as more and more organizations become truly data driven.
Getting Governance wrong is a costly mistake.
There is no escaping it: the full value of your data and content is vital, and Governance is the framework which ensures that program goals are met both during DAM implementation and in the future.
To be effective, Governance must:
- Be considered as a holistic corporate objective
- Establish policies, procedures, and training for the management of data across the organization
- Reach all levels of the organization
- Ensure that your metadata – business needs, user needs, and language change – must stay relevant
This session, moderated by John Horodyski, Executive Director, Insights and Analytics at Salt Flats, will be an informative and engaging discussion on the who, what, how and why of Governance focusing on key drivers including:
- How to do Governance
- Is there more than one Governance?
- Communications, transparency, and accountability
- Governance and DEI (Diversity, Equity & Inclusion)
- Challenges and success stories
