DAM New York 2022

The Art and Practice of Managing Digital Media

Back
 

Kyle McNamara

Content Operations Manager

The Hershey Company (Hershey’s)

Kyle graduated from West Virginia University with a Bachelor’s Degree in History, and he went into technical staffing where he discovered the world of information technology. He earned an MBA from Penn State University and moved to the Ahold Delhaize’s Demand Forecasting team developing foundational data management skills.

Kyle joined Hershey in 2019 as an analytics expert and he soon became product owner of the Hershey DAM, ‘The Hershey Asset Studio’. The time spent between now and then has been focused on developing automated image syndication capabilities. Those efforts were successful and operating at scale became a major issue. Kyle has focused on using AI to drive scale and transparency across the integrations enabling image syndication since the beginning of Q4 2021.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.