Hear both sides of the DAM story. Callum Hughes and Cyndie Lalic from Amazon Studios will be diving deep to discuss the implementation of DAM from start to finish and how to ensure user adoption is at the forefront. In this session you’ll hear both sides of how tech and business worked backwards to achieve a solution that is customer obsessed and purely cloud based.
Focusing on the problems facing customers, Callum and Cyndie will walk you through Amazon Studios’ approach in reconciling the needs of the customer with the needs of the business: how to succeed in the face of technical and bureaucratic limitations, and how to enable your users to actually enjoy using your DAM system. They’ll share their own thoughts and ideas on what makes a good DAM and provide insights into some of the pitfalls, and help you avoid making the same mistakes.
