DAM New York 2019

The Art and Practice of Managing Digital Media

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Cyndie Lalic

Sr. Digital Asset Manager

Amazon Studios

Cyndie Lalic is a Digital Asset Manager at Amazon Studios supporting the Original Series Marketing organization. Stemming from a creative background, she has been bridging the gap between creatives and tech for the last nine years. Building DAM systems that work for all types of users, she believes a phased approach is ideal to achieving maximum user adoption and ensuring users are having the best experience. By working backwards and making two-way door decisions, her philosophy lends to a DAM that is as nimble and as quick as the business it supports. With her experience focused mainly in the Entertainment and Creative space, Cyndie has held roles supporting teams at both Mattel and Disney Studios. When not untangling asset archiving and distribution messes, she can be found outdoors hiking or climbing, at concerts, or in the kitchen.

What others say

“This is the highlight of the year where you can surface from the daily struggles and get a glimpse of the big DAM picture, and beyond. Great source of inspiration & motivation!”

Folke Wulf
Richemont International

“Henry Stewart DAM events are an outstanding way to gain first-hand knowledge, network with others, and reinvigorate your own business.”

Nancy Burley
Estée Lauder Companies

“The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!”

Christi Klein
Lowe's Companies, Inc.