DAM Europe 2022
Rolling Out a Global DAM Across 21 International Groups Within Oxfam International
Launched in early 2022, Oxfam’s global DAM system’s name is Inuru. Inuru means light, inspiration and hope. For an organisation such as Oxfam, digital assets are not merely products – they help raise the voices and tell the stories of millions of people around the world. Implementing global digital asset management then becomes a unique lever for active citizenship.
Despite tremendous anticipated value, Oxfam’s road towards Inuru was challenging, including a failed implementation and complete project reset.
Hear from Wouter Fransen, Content Manager, Oxfam International who will share the pitfalls and key lessons learned, as well as early benefits and what the road map for Inuru looks like.
What others say
HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!
Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.
HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an Omnichannel DAM world that connects all the dots; video, image, text and more.