Launched in early 2022, Oxfam’s global DAM system’s name is Inuru. Inuru means light, inspiration and hope. For an organisation such as Oxfam, digital assets are not merely products – they help raise the voices and tell the stories of millions of people around the world. Implementing global digital asset management then becomes a unique lever for active citizenship.
Despite tremendous anticipated value, Oxfam’s road towards Inuru was challenging, including a failed implementation and complete project reset.
Hear from Wouter Fransen, Content Manager, Oxfam International who will share the pitfalls and key lessons learned, as well as early benefits and what the road map for Inuru looks like.
