DAM Europe 2022

The Art and Practice of Managing Digital Media

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How to Select a DAM and Getting that All-Important Management Buy-In

22 June, 15:00 PM BST

You have the choice of two sessions:

 

Session 1: How to Select a DAM and Getting that All-Important Management Buy-In

With nearly a hundred vendors that purport to offer a DAM, how can you be sure to select the right one for you? With all the posturing and marketing hype, sometimes, the search for the right vendor can feel as futile as swiping away on a dating app. If you’re new to DAM, you need to make sure you consider many aspects of the market carefully. If you’re not so new to DAM, the system and vendor that was right for you several years ago may not be the right one now – your enterprise has evolved, but your vendor hasn’t kept up with the curve.

Join Theresa Regli, DAM Industry Strategist, Analyst and Author, who’ll start with an in-depth overview of the current DAM market, as well as how different vendors stretch into various areas of the Marketing Technology landscape. Theresa will then look at the various approaches to selecting the most appropriate DAM for you. You'll have the opportunity to prioritise your own needs in the context of what you've learned.

During the session, we'll look at templates for RFIs and RFPs, which will all shed light on key business case drivers for investing in DAM that you can take to your management team. Lastly, we'll brainstorm tough questions to ask the vendors on the showroom floor, so you can make the most of your time at the conference.

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

D. Khangura
Compass Group

HS DAM events provide me with the opportunity to broaden my horizons and think beyond to an "Omnichannel" DAM world that connects all the dots; video, image, text and more.

Sandra Keating
London Business School